Article: The Perfect Storm

The Perfect Storm

Real Estate Professionals,

You’re facing a “perfect storm” of challenges in the 2nd half of 2015 with the new TILA-RESPA Integrated Disclosure (TRID) rule; and the new SPAMMING TECHNOLOGY changes that Google, Outlook, Yahoo and AOL are currently implementing. Both these changes are putting major limits on how you can reach out to customers and prospective clients.

The problem the with the 4 ISPs are:
• 1st they control over 90% of your customers email addresses.
• 2nd they are requiring all outgoing messages be 100% opt-in.
• 3rd they require major changes to SPF, DKIM and DMARC authentication.

The net effect is that any outgoing email going into SPAM or JUNK box would run the risk of having your emails reported as SPAM; and even having your domain name BLACKLISTED with every Internet Service Provider (ISP).

We can’t help you with the new (TRID) rule but our new StayInTouch Email Marketing System (SIT) offers your company a competitive email marketing advantage that no other service or product or competitor can provide today or in the near future. We GUARANTEE 100% DELIVERY of your company email marketing messages to your customers’ inbox.

Email Marketing to your customers looks like it’s becoming trickier than ever. But I believe this is not a challenge: this is an opportunity for you to take the lead by establishing yourselves as an adaptive force in this heavily-regulated marketplace.

While others are scrambling to find new ways to market while maintaining compliance, you can hit the ground running. Our program not only reaches out to your clients in a relevant, regulation-compliant way, but it can also ensure coherent messaging across your company. There’s no confusion when everyone in the company is presenting the same message.

You have a unique opportunity to reach out to prospects and customers alike and share with them your strength in the market today, your leadership position, what you did to prepare, and why they should do business with you rather than your competitors.

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